Is Your Mobile Site Complying with Google’s Strict Policies?

Have you considered how your Miami business is faring on the mobile front? As of April 2015, Google has been increasing website rankings based on whether they are mobile-friendly. This change to their algorithm has greatly impacted mobile searches worldwide, and with these changes, Google is promising users superior search results. If users have an indexed app installed while they are logged on, the information from that app will be applied as a ranking factor in future search results.

These alterations undoubtedly encourage companies to work towards developing mobile-friendly sites or even apps. Website administrators can actually assess a site’s mobile competency by using Google tools.

Standard Configurations for Mobile Websites

Google can now discern between three different mobile configurations: Responsive, Dynamic, and Separate URLs.  The URL and HTML will both remain the same only if you have a Responsive design, so this is the optimal configuration. Every device and platform receives the same HTML while modifications to the page’s rendering (to conform to the chosen device’s screen size) are done using CSS.

A Dynamic configuration, on the other hand, allows only the URL to remain the same across devices.

Developing a More Mobile-Friendly Site

No matter what mobile configuration you opt for, making your website more accessible to a wider range of users is crucial. Read ahead to learn how to make your Miami business more mobile friendly.

Always keep the viewport meta tag in mind. This tag is vital for your site to operate well on a variety of mobile devices. When it is properly implemented, your site will appropriately adapt and scale to a smaller screen instead of looking like an awkward and unappealing zoomed-out version of its desktop brethren.

Always carefully consider the sizes of buttons and fonts for your mobile site. Since navigation will be done with a finger instead of a mouse, it is important to make buttons, links, and text boxes easier to tap. Maintain a font size roughly around 12px to 14px. An ideal button size should be 44 by 44px minimum. If your buttons are overly small, this could lead to users consistently pressing the wrong buttons and becoming agitated.

Provide users more versatility with the option to “view desktop version” or “view full website.” Many mobile users will still prefer to browse on the desktop version and are not bothered by the extensive scrolling required when using a smaller screen. Try not to place any restrictions on your users since this may occasionally cause you to lose a potential client.

By the same token, you want to avoid upsetting users who prefer the mobile layout; if they end up inadvertently zooming in and out, this will only cause frustration. This is why the zoom feature must be disabled for these users. Those who want to zoom can always choose the “view full website” button.

Opt for a simplistic layout. Clean designs are usually optimal for a smaller screen. Too much clutter can look sloppy and disorganized while also increasing your site’s load times. Mobile users tend to be impatient and are very likely to close your site if it seems even a little slow. Avoid placing excessive content, graphics, copy, and other elements on a single page. If you need to use an image, attempt to use an optimized version that won’t encumber mobile devices.

Still trying to pass the mobile compatibility test? Make the necessary modifications now to prevent a noticeable decline in your rankings and be on cutting edge of Miami business!

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