How To Decrease Your Website’s Bounce Rate
Even though your online business is getting impressive traffic, you may notice a lack of income because most of your visitors are spending little to no time and money on your website. To become more competitive in Miami, you need to be aware of this phenomenon called a bounce rate; a bounce rate measures how many people are leaving your website after a brief visit without making any actions or purchases. Google refers to these bounces as “single page visits”. By improving your bounce rate, you can immensely increase the success of your site, as visitors will be more likely to peruse more of your pages and this will dramatically improve your chances of earning a new customer.
If your website is suffering from a high bounce rate, you might want to consider making some modifications to your landing page to eliminate any factors that are making visitors lose interest. Your unremarkable rate could be a consequence of a more serious flaw like loading times or site layout or something as simple as an unappealing colour scheme.
Follow the advice below to begin reducing your bounce rate:
– Begin by comparing your long-term visitors to your visitors who abruptly leave (i.e. “bounce”). Is there a correlation between the browsers or platforms that are being used? Perhaps these two kinds of visitors are even using different search terms to find your website. If there is a connection between bounce rate and certain browsers or devices, look into providing full compatibility for all platforms (having a strong mobile platform is key in Miami!). If users with a high bounce rate tend to use certain search terms, think of an alternative keyword or alter your landing page to better suit that specific keyword.
– If you are struggling with a dismal sales rate, you may require some fundamental changes and should consider re-evaluating the message you are sending out. Your message might not align with what consumers are searching for and you may need to perform additional market research. Once you develop a better understanding of your customers, you can better cater your website to them and more efficiently provide the answers they are seeking.
– User-friendliness is absolutely key. Is your website crashing people’s browsers or is it riddled with broken links? Maybe it’s difficult to navigate and find specific content? Is your site well organized? Does the search function feel accurate and intuitive?
– Take care to utilize social logins. Most people find creating usernames and passwords a tedious and bothersome process; allow them to login using Facebook, Google+, Twitter, etc. This will streamline the login process, and your customers will be less likely to forget their passwords.
– Avoid browsing disruptions at all costs. Popups can deter a would-be customer, so try to keep their use to a minimum or ideally eliminate them altogether. Similarly, videos and audio that start automatically are distracting and bothersome to customers. These ads will only serve to frustrate people and cause them to close the site immediately.
– Is your site’s content appropriately segmented? You want to answer your visitors’ questions and offer them solutions, but you should avoid doing this all in one place. Arrange content into logical sections or categories. Divide any lengthy posts into multiple pages.
If your website appears to be lagging behind the competition in Miami, a high bounce rate may be the culprit; prioritizing a unique, fast, informative, and user-friendly browsing experience will put you on track to acquiring that highly coveted lower bounce rate.