What is SEO and How Can It Help My Website’s Google Visibility?

You are here because you want to learn more about SEO and how it can help your Miami business with visibility. We are here to help you, so let’s jump right into it.

SEO stands for Search Engine Optimization. Now, this may not mean much to you, especially if you have no idea what it actually is. SEO is a set of rules that are laid out for businesses to follow. These rules, when followed, will rank your website on search engines.

Sites such as Google, Yahoo, Bing, and more all display pages of results when you type a word or phrase into the search bar. The search results are listed in a specific order based on SEO. The search engine will determine which site is most closely associated with what the user is looking for and then rank the sites accordingly. This is a free program and is different than paid ads.

To ensure that your website is ranked correctly, you need to make sure that you follow all of the rules. If you stuff too many keywords into your blog posts, post spam, or anything similar, your site will lose its ranking status and you will drop down on the search result list.

How Can It Help with Visibility?

Now, you may be wondering just how SEO can help with your Miami business’s visibility on Google. This is something many people wonder about and it is vital that you know what the benefits are, so that you understand the importance of SEO.

SEO places you front and center when it comes to your customers. For example, if you type in “cake business” plus your zip code, what comes up? Local businesses around you and maybe even some businesses outside of your local area. This is because these websites have been ranked by Google and Google thinks they are most relevant to your current search.

When you see these results, what are the chances you will keep searching past the first page onto page four or five or six? None, right? That is how other customers are as well. If you are not listed within the first three or five results, your customers may head to your competitor’s site.

When it comes to SEO, you do need to have content that is superior and you should include relevant keywords within your post to help your company show up on the map. Also, linking back to authority sites not only excites Google, it creates a sense of trust in the minds of your customers.

Do I Need SEO?

The short answer, yes. If you want your business to be noticed by prospects and customers, then you need to use SEO and make sure that you are doing it correctly. Remember, when you write content for your site, make sure it is original, unique, and geared for people to read, otherwise, your Miami website may fall into the deep pits of page rankings.