9 FAQs About Pay-Per-Click Advertising

In the 21st century, if you’re advertising online you’re going to be using pay per click advertising. It’s easy to set up, easy to track results and capable of giving you a huge return on your investment. If you’re just starting to use pay-per-click advertising though, you probably have a lot of questions. Nova Solutions Miami can give you all the answers because this is what we do on a daily basis. We’ve selected nine of the most frequently asked questions about pay-per-click advertising and compiled them in one spot to give you a head start when it comes to implementing pay-per-click advertising in your marketing strategy.

1. What does pay-per-click advertising mean?

Pay-per-click advertising is a type of advertising used primarily by search engine companies. When prospects do a search using specific keywords, your ad shows up on the search results page. Your account is only charged when someone clicks on your ad, which is where the name “pay-per-click” comes from.

2. Why are pay-per-click ads so effective?

Pay-per-click campaigns can be more affordable than other types of advertising. Plus, pay-per-click ads give you the chance to reach prospects searching for keywords relevant to your business—even if your website isn’t number one! It is a great opportunity to target prospects who are specifically looking for something you provide.

3. What sites offer pay-per-click advertising?

The two biggest pay-per-click services are Google AdWords and Microsoft AdCenter.

4. How much does it cost?

Both Google and Microsoft have minimum bid amounts. The minimum bid for Google is $0.01 while the minimum bid for Microsoft is $0.05. Once a bid amount is selected, both Google and Microsoft will charge your account until your budget has been met.

5. How do you find the best keywords to use in an ad?

One of the keys to success in pay-per-click advertising is selecting the keywords that will cause your ad to appear. The Google Keyword Planner has been a reliable choice for years now, but there are several other keyword selection tools out there.

6. How else can I target my PPC ad?

While selecting keywords is the bedrock of any successful pay-per-click campaign, you can use several other factors to refine your campaign. Targeting location is a good option, especially for small, local businesses. Targeting by language can also help target your audience. You can also choose what kind of devices on which you would like your ad to appear, from desktops to tablets to smartphones.

7. Are results measurable?

Absolutely. Both Google and Microsoft let you track conversions. They also let you track keyword performance, impression share and a ton of other variables.

8. Does it pay to be #1?

It depends. The number one position will definitely be viewed more, but it doesn’t necessarily translate into conversions. You also need to consider the cost of getting to the number one position. Fortunately, if you track the performance of your ads, you should be able to tell which position works best for your ads.

9. Can you set budgets?

Both Google AdWords and Microsoft AdCenter allow you to set daily and monthly budgets, both for your campaigns and for your overall accounts.

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