Begin with a single step, and let us guide you on the path to success
Your company’s website is the foundation of your entire web presence. Since it doesn’t make much sense to spend a lot of time and money on other forms of digital marketing in order to drive traffic to a website that is subpar, the first step must be to ensure you have a well-designed and effective website. It is important that your website is easy to navigate; is mobile friendly and has quick page load times.
Of course, it must also be attractive and have a clear call to action in order to keep your visitors engaged once they click through to your website.
Search Engine Optimization (SEO)
Just as it is important to have an attractive and well-functioning website, it is equally important that your site is optimized for search engines. After all, what is the point of having the best web design in all of Miami if no one can find your website?
That’s where SEO comes in. Using a variety of on-page and off-page techniques such as Meta and title tags, responsive design, backlinks and others, our team of experts will work to help you improve your website’s ranking with the search engines.
A word to the wise, though – beware of any so-call internet marketing company that says it can guarantee you a certain ranking in Google through SEO! Such a promise is either a lie – or the firm intends to use black hat techniques which can actually end up getting your website penalized or even banned from the rankings.
Pay-Per-Click (PPC) is another common tool used when executing a digital marketing strategy. Since organic SEO search engine rankings can take some time to see results, using PPC is a way that business owners can attain a more instant web presence.
Pay-per-Click is advertising that is purchased through the Search Engines themselves. Companies can bid on keywords – and if they win their bid, then their link will be listed at the top of the search results when internet users search those terms. Plus – as the name suggests – they only have to pay for the number of actual click-throughs on their link.
Online Lead Generation
Do you realize that about 95% of visitors who come to your website will not make a purchase on their initial visit? That means that once you attract a user to your website, you need to be able to find a way to get them to RETURN as this will greatly improve your chances of making a sale. Online lead generation uses a variety of techniques in order to accomplish this.
These techniques include Remarketing so that users will continue to see your company’s ad once they leave your site; newsletter sign-up forms; Social Media follow buttons as well as incentives such as coupons, contests, and promo codes.
Monitoring and analytics
One of the main factors that separate successful internet marketing campaigns from unsuccessful ones is that the successful ones are monitored from their inception to their completion. It makes no sense to spend vital marketing dollars on an online campaign and not be monitoring it for effectiveness!
That’s why the marketing professionals at Nova Solutions keep a watchful eye on your campaign once it has been set in motion. We track Key Performance Indicators (KPIs) such as traffic, conversions, and bounce rates to determine which elements of your internet marketing are working well and which ones need to be tweaked. Since both search engine algorithms and consumer behavior patterns are subject to change, regular monitoring of your campaign is conducted even when everything appears to be going as planned.
At Nova Solutions, we have a large team of experts who can customize a digital marketing strategy to help you improve your web presence and drive sales. With our vast range of knowledge and skill along with the reasonable rates you can only get from a boutique web agency, it is no wonder that so many businesses trust us to be their online marketing firm.