How To Improve User Experience In 7 Simple Steps
When building a website or an app, one of your main goals should be to attract and retain web users. Getting web users to convert once they reach your web pages is never easy. If you are able to deliver an amazing user experience, you are halfway there. As a professional web design agency we’ll share a few tips and tricks to make your UX design work for you.
Simplicity Is Key
When coming up with a design, think of what works for the users. Avoid designs that confuse users or make it difficult for them to navigate. Don’t assume that every user is tech savvy or well-informed about the web. No one wants to learn how to interact with a website or app. It should be natural and the best way to be sure of this is to try and keep things simple.
Listen To Your Client And End User
It’s important to understand what the client wants as well as what the competitors are doing. Take time to learn what end users prefer by studying different competitors. You may learn their mistakes and know what to avoid. You may also notice some universal features that work for them. You can learn valuable lessons by looking at both good and bad UX practices from different industries. And never forget about feedback from users, even if it’s negative feedback it still has a value for you.
Be The User’s Advocate
Sometimes the client is not well aware of what the end user prefers or what would make them reach their objective – which is likely to convert as many users as possible. Don’t be afraid to inform the client of the user’s needs. It’s important to help that client reach their objective so when they choose a complex navigation or too many pop up ads, be confident to advise against them.
Less Is More
One of the main mistakes that designers make and end up compromising user experience is having too much going on in a single webpage. The key is to always reduce the tasks required by users as much as possible. Don’t have clutter on your web page because it only distracts and confuses the user. Know exactly what your users want when visiting the site or app and then focus on that.
Given that you have limited space on every web page, make a point of making interactions as simple as possible. Will the same design work on a tablet? If yes, go for it because it will add on to your user experience.
Take Time To Do The Actual UX Design
Don’t rush to make some grey boxes with placeholder text and navigation links and then call it your UX design. Take time to create a visual hierarchy that constitutes the different kinds of content. Show the position, size and spacing between content by using wireframes. Ensure that the wireframes are properly built to make the actual site or application design.
Collaborate With The Rest Of The Team
It’s always important to get the answers from other stakeholders which includes the client, user and the rest of the people in your internal team. They’ll help you ensure that you create a solid user experience without ever compromising on business goals.