How Fast Should Your Web Page Load & How To Speed It Up



Web Page Load Speed


Slow loading pages can do a lot of harm to a brand online. Since there’s massive competition online with billions of domains, speed is one of the top factors web users consider when visiting different pages. In fact, if you are really looking to improve your website performance, start with the speed. It can cost your brand a lot of sale opportunities simply because people don’t wait for web pages that take too long to load. They simply click away.


Speed Affects Bounce Rate

When your website is taking too long to load, users will be bouncing really fast. Proper website design should incorporate fast loading times as a key factor that contributes to the site’s performance. When your website has a high bounce rate, it sends negative signals to Google’s algorithms. It could be an indication that the content you publish is irrelevant or you’re targeting the wrong customers. As a result, your search rankings will be affected.


Miss Out On Potential Sales

Getting people to visit your web pages is easy but the hard part is getting them to stick around for as long as possible. A Chicago website design company can help you to pull all the traffic to your website. However, if you do not work on your page load times, it’s going to be hard to keep those customers and ensure they convert. Customer value should be given top priority when designing a website. Think of faster loading times as a way of improving your customer experience.


Tips To Speed Up Your Website

There are a number of things that can be done to increase your website load speed. For a start, consider reducing the HTTP requests on your website. Avoid redirects unless they are necessary and make sure any Ajax on the website is cacheable. Keep the number of iframes on your websites at a minimum because they tend to bog down the pages. Most importantly, avoid 404s because they compromise user experience and site crawlability.

If you have to use JavaScripts on your pages, make sure the scripts are kept at the bottom so that they load after the important content. You also need to ensure any JavaScript or CSS files are external. Go through your website to look for duplicated scripts and remove them.

Images can also reduce your website load speed. To prevent this, ensure all images are optimized before uploading them on your website. Avoid scaling images in HTML since this can also contribute to longer page load time. If you have a favicon on your web pages, make sure it is small and cacheable.


How To Measure Site Load Speed

There are a number of tools that you can use to measure the current website loading time. Google PageSpeed Insights is commonly used for this purpose. You can use different tools and compare the result or get an average website speed. If your website is not loading fast, don’t feel discouraged. It all starts with investing in the right web design Chicago. Consult a local web design company to help you review your current site and provide recommendations on how to improve its speed.