Do It Right: Using Stock Images In Your Website Design


Stock Images In Web Design


Many businesses are often unable to come up with quality images that they can use on their websites. Stock imagery can help website designers to create a striking interface for their clients even when they lack the resources to come up with own images. These days, popular stock image libraries have exceptional quality imagery which can take your website graphics to a whole new level. With millions of images to choose from on stock libraries, we’ll share a few tricks to help you make the most of what’s available.


Take Advantage Of The Search Tools

First things first, you need to find out how to use search features on stock image libraries. If you find yourself spending too much time finding the right image, you’re probably not using the search tool well. Use the right keywords to find the image you’re looking for. For instance, include words that explain the kind of feeling you want to evoke with the image such as happiness, sadness, peace etc. when searching for images.


Search Within Your Design Software

When you’re designing using software such as Photoshop or Sketch, you can search for images on popular stock image libraries while still on the app. Many stock libraries are now integrated on design software such as Photoshop making it simpler to find and download images directly to the app. In fact, some of the tools allow you to download versions of images that have a watermark so that you can try using them before making a purchase.


Use Stock Imagery For Visual Inspiration

Stock images can also be very useful if you are simply looking for design ideas and inspiration when building a website. Popular stock image libraries have numerous graphics, photographs and illustrations as well as 4k videos that you can check out and get inspired. The best part is that you don’t have to spend a dime if all you’re looking for is visual inspiration.


Incorporating Stock Imagery To Create A Striking Design

The only way to make stock imagery work for you is when you incorporate the images with other design elements. You need to come up with a design that looks innovative and blends with other components on the page such as the typography. Stock photography, if used creatively can simplify your design work.


Split Testing With Multiple Images

Stock imagery can come in handy when you are creating a new website and you’re not really sure what will resonate well with your audience. You can use different stock photos to determine which one works best for your target market. Create different versions of the website with alternative images. Check which images get more clicks or conversions. This helps you to get a better idea of what your audience wants rather than assuming you know what resonates well with your users from the start. A/B testing can help you to move in the right direction when choosing graphics for your web design project.