4 Web Design Principles That Are Focused On Improving Conversions
A good web design can significantly improve your conversion. In fact, most people will judge your company’s credibility by simply taking a look at your website design. That’s why it pays to have a professional and engaging website. Research even shows that majority of web users would rather read content that has been presented beautifully than plain text. That’s why you need to not only focus on your content but how it’s designed as well. Don’t allow people to leave your website because it’s not well-designed to capture their attention. Here are a few web design principles that will help you boost your conversion rates.
The Rule Of Thirds
According to this rule, you need to divide your website page or image by three both horizontally and vertically. You’ll end up with 9 equal squares. The points where the lines intersect are known as the strategies areas of interest. Anything that is placed at these points is likely to garner the most attention. Therefore, if you have the most important elements on your webpage, consider doing that simple exercise to place them where they’ll have the most impact.
Web Users Are Impatient
Web surfers are some of the most impatient people alive. Research shows that people click away when the page experiences even a second delay when loading. And this contributes to a decrease in conversions. Therefore, always remember that every second matters to your users when it comes to page load speed. Make sure your page load speed is always high and if you have issues, troubleshoot and resolve them fast.
Whitespace Is Important
Most designers still don’t understand the power of negative space or white space as it is commonly known. Without whitespace, your website would look cluttered and unreadable. Have space between the larger elements on your page as well as between all small elements. For instance, make sure there is enough space between lines of text as well as adequate spacing between the letters. This space is crucial in keeping your content scannable and legible. When you use adequate white space, it tends to keep focus on the main action which could be a call to action button that will make your users convert.
Color Affects Usability
The colors you choose for your website will play a very huge role in your conversion rates. First, you need to understand that color dictates the overall mood of the website and brings out certain emotions. A combination of different colors can evoke certain user reactions. You need to carefully study colors and come up with a palette that works for the brand. Think about the emotions that you want the users to convey when they visit your site then design a palette or color scheme that achieves that important objective. Remember to make good use of contrast because it’s what makes the call to action buttons and headlines noticeable. Educate the client on what works for their end users and they’ll certainly agree to it.