How To Prevent Negative SEO
Did you know that despite your efforts to employ credible SEO tactics, you could be a victim of negative SEO done by people/sites that want to bring you down? For this reason, it’s always important to stay on your toes and watch out for suspicious activity on your web pages. Millions of websites are now affected by negative SEO. This involves activities such as backlink spamming, duplicated content and everything in between.
What’s Negative SEO?
SEO techniques that will compromise your search engine rankings are all classified as negative SEO. When these poor SEO tactics such as spammy links are directed to your website without your knowledge, you may end up facing a Google penalty. Some people may even hack your website and change its content in order to negatively affect your search engine rankings. Therefore, negative SEO comes in different forms and the most common ones include:
– Hacking a website to publish negative content or links with an aim to lower rankings
– Duplicating your website content and publishing it across the web
– Creating and publishing fake social media accounts to ruin a website’s reputation
– Use of irrelevant and inappropriate keywords that are directed to your web pages
– Getting rid of high-performing backlinks on your web pages to lower search engine rankings
Is Your Site Affected By Negative SEO?
Here are a few ways to find out:
– A sudden drop in search engine traffic if you haven’t made any changes yourself
– A penalty notification from Google that you have been penalized due to negative SEO tactics such as keyword stuffing, broken or spammy links.
– When your keywords do not rank as well as they used to in the past
– When your site speed has dropped suddenly
– You receive link removal requests from unknown sources. This is an aim to get rid of high performing links on your website and it’s a common red flag of negative SEO.
If any of the above sound familiar, you could be a victim of negative SEO. Luckily, you can prevent such negative tactics from ruining your website search rankings and brand reputation.
Here’s How You Can Prevent Effects Of Negative SEO:
1. Perform link audits on a regular basis. During a link audit, it’s easy to notice a sudden drop or rise in website traffic. You can monitor your links and take note of suspicious activity then do further research to find out the cause.
2. Secondly, you can activate alerts from Google Webmaster Tools. This will notify you via email whenever your website is indexed, malware is attacking your site, server problems or when your site is manually penalized by Google.
3. You also need to keep track of your website speed. If you notice your site is getting too slow without having made any major changes, it could be a sign of negative SEO. Keep track of your website speed at all times.
4. Next, take steps to protect your high performing backlinks. You should use one email when communicating to your host regarding the backlinks and set up notifications on your email which you can get whenever backlinks are removed.
5. Lastly, avoid using duplicate content on your web pages. Google often picks one version of content and ranks it. If you have plagiarized content on your website, take it down to improve your search engine rankings.
It pays to pay attention to your website performance because it’s the only way to take note of negative SEO. Stay alert by all means and you’ll be safe.