How To Find The Best Traffic-Generating Keywords For YouTube SEO
YouTube is a search engine for videos and is the second most popular and used social media based on market share. So what does this mean to your business? Video marketing is becoming a digital marketing necessity as any Chicago SEO expert predicts that in the nearest future video will take over 80% of all Internet traffic. And as video consumption increases it consequently increases consumer purchases.
How To Optimize For YouTube’s Algorithms
The first step is to upload new content. Users love new videos. So if you want to fetch a following and rank highly in YouTube search, upload new, fresh content since fresh newly uploaded content as well as latest actions taken by the users are taken into consideration by YouTube when ranking videos. Watch time and high user engagement are ranking factors since these prove that users are finding it more enjoyable. And this could be a great signal for algorithm for finding such videos.
The input from the owner is also very crucial since YouTube depends on you to tell them what the video is all about. More importantly how you optimize your video the first 48-72 hours is very crucial on how it ranks.
META Data Is Important
META data contains all the information about a video such as title, description, tags and annotations. Optimization of META data always maximizes visibility and helps you get found by the algorithm. First research on what your competitors are doing then sum it up.
Doing The Keyword Research
You should always try and find the keyword that will drive traffic to your video. Use keyword research tools that are available. Tags also bring traffic, hence categorizing your video by keyword but the number of tags are limited. However, you can use long-tail keywords, single-word tags and broad-term tags. You can look at the tags that top-ranking videos which compete with you are using. That’s gives you an idea of what tags to use.
How YouTube Tools Help You
YouTube tools such as TubeBuddy and vidIQ can help you get more eyeballs since they give you important information about your competitors such as tags. For instance, with TubeBuddy you can see the most used tags and the channel used when setting up SEO for their YouTube channel. Since YouTube limits the number of tags you can include for video, start with keyword phrases then move to specific multi-word tags that are easier to rank for. If there is room add single-word tags and broader-term tags. With a good metadata strategy in place you have better chances of your videos showing up in YouTube Searches.