5 Google Ranking Factors That Will Keep Your Website On Top
With the numerous changes in Google’s ranking criteria, it’s difficult for webmasters, site owners and digital marketers to keep up. In some cases, Google makes changes that you can tap into and implement on your own web pages to improve your rankings. However, most of the time Google algorithms are updated without a clear guideline of what has changed. There are certain general ranking factors that every webmaster needs to know about. In this article we will cover 5 critical ranking factors that can help you improve your website performance.
Quality Link Building
Sites that focus on connecting with relevant and authority links always take the first place on Google search result pages. Contrary to popular belief, link building doesn’t require any extensive technical SEO. It’s about finding excellent pieces of content that people would want to share and link to. It’s also about pitching your content to the right people. Market your great content in the right way to a relevant audience and you’ll see link building working for you.
If you make it a habit to consistently product high quality content on your web pages, you’ll see your rankings significantly improve. It takes a lot of time and resources to generate high quality content but it’s always worthwhile. If your current website consists of average or duplicated content, you may never achieve the top rankings you desire no matter how much technical SEO work you put in.
Keyword Rich Meta Title Tags
Meta title tags are still relevant in search engine optimization. The title tag is that headline that appears when you search for something online on the SERPs. The title tag also appears on top of the browser whenever you type in the web page URL. If you share the page on social media, the title tag will still appear by default. This means that you need to ensure the headline is striking so that people want to read the entire content and contains rich keywords so that it can be indexed and rank high on Google.
With the ever-increasing number of mobile users, Google has found it important to rank mobile friendly pages highly especially for mobile search. You must ensure that your website provides a great user experience when using tablets and smartphones. If you don’t join the mobile marketing bandwagon, your site will suffer immensely from lower rankings.
Unique Landing Pages
Forget about sending your search visitors to the home page, instead create specific landing pages where they can find the information they need. Google is more likely to rank these landing pages because they offer the user the most relevant information. If someone is searching for a particular product in your area, direct the visitor to the exact page where you have the product information rather than the home page. Most online users don’t want to spend time on a website trying to figure out where everything is. This will earn you favor among the search engines too.