3 Ways To Keep Shoppers On Your Online Store
It’s sad to see a potential customer leaving your website without making a purchase. But did you know that you could be contributing to the high bounce rate with your website features and content? Everyone wants to shop online these days. It’s convenient and more cost effective than leaving a house to go shopping. But for your brand to reap the real benefits of eCommerce, you need to avoid common mistakes that put you at the backburner. Engage a Chicago SEO company that will help you transform your ecommerce business within no time. You may also start with the tips below.
Ensure Your Website Is Optimized For Search
Having a cool website is only the beginning, you have to ensure it is well optimized for search engines. Search engines favor websites that are easy to crawl, have great content, are properly structured and contain relevant keywords. You need to look into your meta-tags and meta-descriptions. Ensure you do proper blogging and post quality on-site content. Proper optimization of your website across all channels will also ensure your shoppers can access the web pages using multiple devices. Invest in SEO done by a reputable company if you want to attract a loyal audience and keep them coming back. Your website needs to load faster, 2 to 3 seconds to be precise. If it takes longer than that to load, you’re likely to miss out on potential customers. Avoid overusing pop-ups because they tend to annoy users. Your SEO consultant can advise on how to include keywords in your meta descriptions and tags in order for your website to appear on popular and relevant searches.
Great Customer Service
When you invest in a business, one of your top priorities should be to offer exceptional customer support. This is especially important for ecommerce businesses because most people will have certain doubts that they want addressed instantly before they can make a purchase. There are numerous ways to provide your customers the best customer service. For instance, you can have a live chat feature on your online store to respond to user inquiries as they come in. You can also provide a toll-free line that is available 24/7. Keep other platforms like social media open so that potential clients can get in touch with you. Always respond to your customers even when they post negative feedback.
Offer Different Buying Options
Offer your customers different modes of payment. This will help you to build trust and also ensure that you don’t miss out on any potential sales because of payment options. Make it as easy as possible for your shoppers to complete the buying process up until making the final payment. Let your customers know you offer diverse payment methods. It helps your business to build trust and also maximize on potential sales. Allow customers to place the order online or add product to the cart and then continue where they left later on. Sometimes products that are in high demand need booking before they run out of stock.